Discover the journey of Hieramat, an innovative online grocery store in Stockholm, Sweden. Known for its competitive pricing and rapid delivery, Hieramat has reshaped the way Stockholm shops for groceries online. This post details our role in launching their online presence in a highly competitive market.
Company Overview
Name: Hieramat
Industry: Groceries
Location: Stockholm, Sweden
Hieramat combines convenience with quality, offering a seamless online grocery shopping experience to the residents of Stockholm with the promise of rapid daily deliveries.
The Challenge
Hieramat approached us with a significant challenge: to launch their online grocery delivery system in a market already crowded with competitors.
Our Strategic Approach
Solutions Employed
To tackle this challenge, we focused on:
- Conversion Rate Optimization: Enhancing the website to improve customer journey and increase sales.
- Email Marketing: Developing targeted email campaigns to engage customers and promote repeat business.
- SEO: Optimizing the website to rank higher in search engine results, making it more visible to potential customers.
Technology Stack
The project employed a comprehensive tech stack:
- HTML
- CSS
- TypeScript
- Bootstrap
- JavaScript
Project Highlights
Online Groceries
We developed a website with all necessary functionalities, including delivery options based on geolocation, user account management, and a delivery driver tracking system to provide real-time package tracking for customers.
Search Availability
Our team enhanced non-branded campaigns with a maximized-clicks-bidding strategy, adjusted bids for Google Shopping campaigns, and organized them into tiers to maximize conversion efficiency. This approach helped meet strict CPA targets while scaling effectively.
Conclusion
Hieramat's successful launch is a testament to the power of combining cutting-edge technology with strategic digital marketing. This project highlights our ability to navigate the challenges of an extremely competitive vertical and establish a leading online grocery store.
Looking to elevate your business with a robust online presence? Contact us to find out how we can help!