We increased Turkaland's revenue by 870% with a 6X ROAS
Turkaland has been producing exceptional Turkish snacks and desserts, most well known for its high-quality delights. It has tasked Uyar's to expand its online store into the US market while maintaining profitable margins, and exceed growth goals across both acquisitions and retention.
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230%

Increase in Customer Lifecycle Value
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659%

Paid Ads Return in Ad Spend
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870%

Increase in Revenue
Liquid
HTML
CSS
Javascript
REST Admin API
Objectives
Expand Turkaland's brand by activating their online store along with marketplace channels. Exceed growth goals across both acquisitions, such as acquiring new audiences with new channels, and retention, such as driving repeated purchases from past customers through the website instead of traditional offline channels. Increase brand awareness in the region.
Unique among large
Following best practices, I recreated their online store positioning the brand as unique among large, gourmet snack stores. Highlighted Turkaland’s superior snack flavors and unparalleled quality. I introduced a digital experience on their social media accounts with captivating brand photography and messaging.
From zero to one
I launched and managed a full-scale marketing strategy that includes creating and managing PPC campaigns, customer lifecycle and organic growth practices. The ads I developed were a huge success and helped us acquire a great audience and led us to take the brand to the next level. In order to improve conversion rates and maximize potential, I constantly and throughly improved the online store with new campaigns, design upgrades and content upgrades. I am providing consulting services to Turkaland’s internal team to ensure their ongoing success.

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