We Helped Goya Foods Break into the Retail Market in Germany
We helped Goya Foods company break into the German Retail market by introducing the brand to the market, creating their website, and growing their German user base.


High-converting Online Store


Marketing Strategy


Marketing Tools and Automations
Theme SDK
The company approached us looking to extend their reach of customers with the help of an online store and improving marketing strategy.
Modern and Fresh New Look
For this project I adopted Stanford D School Design thinking methodology as outlined below. I designed a website that is easy to use and that allows customers to browse through all products and filter by product quality, source and others. Following research and ideation, the design system for Taste Goya was established with brand guidelines and a new logo to represent our target user group. Users commented that the site is modern, clean, fresh and that they enjoyed using the site. According to our usability tests, they were able to complete tasks with 100% accuracy.
After wrapping up our usability tests we found some areas of improvement that would be implemented with allocated time and budget. In hindsight, more usability testing and research would uncover additional pain points and would lead us to making better design decisions. One takeaway from working on this project was understanding the value of user research and planning to synthesize findings in the most helpful way to our users within our constraints.

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