We Increased Sign-Ups for Neotech Academy by 680%
Neotech is an online coding school providing professional career training. What makes Neotech different from other schools in the market is the dedication to job placement of their students.
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680%

Increase in Number of Signups
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265%

Increase in Organic Traffic
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4X

Number of Students
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Objectives
• Identify & leverage various digital advertising channels to drive qualified traffic & new user signups • Create, grow, & leverage a demand in the IT business vertical • Develop & grow an online presence as a dominant brand in coding training • Execute multiple creative experiments to provide insights & learnings on the market’s response to the brand • Apply Performance Branding Methodology to ensure long-term sustainable growth • Identify Conversion Rate Optimization opportunities for a higher return on website traffic
We first developed Neotech's overall brand positioning, then revamped the website to reflect the new branding. We created social media content and on-site content and initiated a media planning strategy to build brand recognition.
With a solid road map, the Uyar's and Neotech teams implemented Facebook Ads, Google Ads, LinkedIn Ads, social media, and email marketing to drive traffic to the sign-up form. The tactics increased conversions greatly, delivering warm leads to the sales team.
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