Migros markets are everywhere in Turkey. People already knew the brand but the app was not being used. I developed a landing page to introduce the audience how easy it is to order groceries using the app. We implemented tracking for retargeting purposes. The landing page was simple, to the point and helped us achieve great results.
I established prospecting audiences based on a combination of interests, testing interspace segments to determine which would be most successful. My campaigns helped place the app on the 3rd place on Appstore Free Apps list.