I created a website with all the necessary delivery functions, user accounts and delivery durations according to geolocation. Delivery driver tracking system was implemented that allows customers to know where their packages are in real-time.

With strict CPA targets, scaling efficiently can be a challenge. However, we achieved incredible results by boosting non-branded campaigns using a maximized-clicks-bidding strategy, placing very low bids to decrease the required conversion rate needed to meet CPA goals, while organizing Google Shopping campaigns into tiers to maximize conversion efficiency by altering bids separately.